Brand New Sounds

WHY

We marry music relations & sensitivities with strategic brand rigour to deliver engaging & meaningful solutions.

A pre-eminent pioneering track record in Music partnerships

Brand New Sounds was founded in 2010 by John Rash – a former musician with over 20 years international MarComms Experience – 5 years Clientside Marketing (US/UK), 12 years at Australia's leading Creative Agencies and most awarded (Clemenger, BMF, Burnetts, Campaign Palace) and 3 years as Partner and Executive Director of Australia's largest Brand Music Agency (Peer Group). John brings to Brand New Sounds and its clients, an unsurpassed and scarce dual market experience – one of corporate sensibilities and cultural sensitivities. An experience providing Brand New Sounds clients with strategic rigour, creative and resourceful solutions, cultural connections and a resolute purpose in delivering results and value.

BRAND CENTRIC STRATEGIC SOLUTIONS

A brand centric strategic approach and discipline in developing music solutions, acquired from over two decades experience; creating effectiveness award winning work for global bluechip accounts such as Pepsi, Motorola, Diageo, Heineken, Kelloggs, Unilever, Mars, Tooheys and as part of the team winning Agency of theYear at four separate Agencies.

ESTABLISHED INDUSTRY WIDE MUSIC RELATIONS

An industry wide position in the rarified and fragmented Australian music industry - critical intimate senior relations across Artists, Venues, Management, Labels, Festivals, Promoters, Media and Industry Bodies, acquired from over 10 years working within the music industry on behalf of brand clients and music rights holders.

PROVEN BRAND/ MUSIC PARTNERSHIP TRACK RECORD

Unrivalled experience acquired through; Pepsi Artist Tours & Campaigns, Jetstar Powderfinger Farewell Tour, NRMA, Lenovo, Heineken, Ben & Jerry's Artist Events & Activations, CUB music platform development and having led prior, as Executive Director at Peer Group, Australia's most popular music platforms such as Bacardi Express, Tooheys UncharTED, Motorola Aria Chart Sponsorship and V Energy Hear More and Diageo Translate.