WHY
We marry music relations & sensitivities with strategic brand rigour to deliver engaging & meaningful solutions.


Brand New Sounds was founded in 2010 by John Rash – a former musician with
over 20 years international MarComms Experience – 5 years Clientside Marketing (US/UK),
12 years at Australia's leading Creative Agencies and most awarded (Clemenger, BMF, Burnetts, Campaign Palace)
and 3 years as Partner and Executive Director of Australia's largest Brand Music
Agency (Peer Group). John brings to Brand New Sounds and its clients,
an unsurpassed and scarce dual market experience – one of corporate sensibilities
and cultural sensitivities. An experience providing Brand New Sounds clients
with strategic rigour, creative and resourceful solutions, cultural connections
and a resolute purpose in delivering results and value.
BRAND
CENTRIC
STRATEGIC
SOLUTIONS
A brand centric strategic approach and discipline in developing music solutions, acquired from over two decades experience; creating effectiveness award winning work for global bluechip accounts
such as Pepsi, Motorola, Diageo, Heineken, Kelloggs, Unilever, Mars, Tooheys and as part of the team winning Agency of theYear at four separate Agencies.

An industry wide position in the rarified and fragmented Australian
music industry - critical intimate senior relations across Artists, Venues, Management,
Labels, Festivals, Promoters, Media and Industry Bodies, acquired from over 10 years
working within the music industry on behalf of brand clients and music rights holders.

Unrivalled experience acquired through; Pepsi Artist Tours & Campaigns, Jetstar Powderfinger Farewell Tour, NRMA, Lenovo, Heineken, Ben & Jerry's Artist Events & Activations, CUB music platform development and having led prior, as Executive Director at Peer Group, Australia's most popular music platforms such as Bacardi Express, Tooheys UncharTED, Motorola Aria Chart Sponsorship and V Energy Hear More and Diageo Translate.